3 way link exchange the need
Before starting on the topic I would like to rectify one thing from the title above and take out the word exchange as it should not have been there in the first place when we are talking about 3 ways linking. Why? it is because you are not linking back to any website which is linking to you.
Where does the need arise for 3 way link exchange?
Well the need is uni-dimensional. If I ask you, how much have you spent on your
website some will say $100 some $1,000 some have spent way more than that to put
a functional piece of software on the web (also known as a website). You have done
everything so that your website functions properly and that it looks good to your
visitors (boom...)
Where are you planning to get all those visitors from?
You have two major options PPC (pay per click) search engine marketing
on Google Adwords, Yahoo Search Marketing, etc which is PAID and another option
is get your website to the top of
organic search engine results across all search engines which is absolutely FREE.
If you opt PPC well results are almost instant in this strategy and I wish you good
luck for managing a number of marketing campaigns for the rest of your life.
Alternatively, you can optimize the content of your website which means that you have
proper META tags defined, the content is good and more importantly unique, try adding
a page or two in a month to your website, this sends a message to search engines that
your website is on a roll and most importantly provide strong
back links (right...).
Why do I need back links?
Search engines don't count much on what you say your site does. What is more important
to them is what others say that this is what your site does. Let me take an example to
illustrate it. Say you have a website that sells widgets and you have a
fascinating copy saying "I sell widgets blah... blah..." this is not looked up with
complete trust by search engines anymore. But when search engines find a link to your site
on some other site which reads as "to buy widgets go to that site" then they gain in
confidence that you do sell widgets. Now its the number of such votes for your
website that say "you sell widgets" which increases the respect for your site in the
eyes of search engines resulting in higher search engine rankings.
How do I get back links?
You have couple of option's, either get some one way links for your site. This is not
feasible for everyone as cost of a single one way link can be anything from $1 to
$1,000 per month depending on the strength (PR) of the website providing you back links.
You DO NOT have an option to get into two way link exchange (also known as reciprocal link
exchange ) as these are not valued anymore
with the same respect that they used to be couple of years back. The second best and cheaper
option will be to join a network that provides 3 way link exchanges.
Do I need to join a service like yours for 3 way link exchange?
No, definitely not you can do it amongst your sites (minimum three) along with sites
from your friends to create a similar structure of links where there are no two websites
linking to each other. Remember that you should end up having something similar to
the diagram shown above to achieve 3 way linking. The most important thing here would
be that all partners should remain faithful to each other by keeping the link intact.
That's where we come into picture, we ensure that all members in the network have properly
implemented the software provided by us and are not playing with it to cheat the system.