Organic Search Engine Results
As the Web developed, people began to get quite intense about getting "high rankings" on the search engines. As the Web developers continually improved their tools to push their pages to the tops of the search engine keyword based rankings, the search engine developers continually countered by refining the methods by which they ranked pages.
One of the newer strategies in search engine ratings is called "Organic analysis."
Early on in the development of the Web and search engines, developers and search engine designers used the HTML language in which the web pages was written to allow for searching for documents pertinent to what you were looking for. If you type the word "cookies" into any search engine, you will find millions of pages which have "cookies" listed as a key word. Ask.Com lists 39,090,000 pages in response to that inquiry. If you want a recipe for oatmeal raisin cookies, it may take you a year to find one. Just for fun, "oatmeal raisin cookies" returns 461,400 pages; "recipes oatmeal raisin cookies" returns 386,400, and; "oatmeal raisin cookies recipe" returns 382,000 hits. You can try it yourself, but I can almost guarantee that you won't get the same numbers as our results. The Web is changing that fast. New pages are coming on-line and old pages and domains are dieing constantly.
As a Web developer or cookie manufacturer, your main concern is to wind up in the top ten, at least. At the speed that the Web changes, though, it is a fight to stay on top even after you get there. It is also a fight for the search engines to accurately find the most popular Web sites that have the "right" answer in the top ten answers returned. Among the most recent developments in search engine technology and in search engine optimization, SEO, technology is called Organic Keyword Optimization.
To score high with a search engine that uses organic keyword search algorithms you have to have the keywords in the document, you have to use the keywords on your page. They must appear in the header of the page, and in the internal section headers. For the time being, though, the technology is not available to really scan the texts for contextual compatibility. What that means is that if you were trying to get a high rating on the oatmeal raisin cookie recipe search, you could just insert oatmeal raisin cookie in the middle of a sentence so that the oatmeal raisin cookie search will find organic tracks of oatmeal raisin cookies all over the page.
As demonstrated in the last paragraph, we may be able to search for oatmeal raisin cookies and find this page. Because search engines are moving toward instituting organic search criteria more widely, an organic keyword search might find this page rating higher for oatmeal raisin cookies than for organic keyword search engine optimization, which is what this page is about.
Part of the outcome is that there is a Web career for Search Engine Optimization, or SEO, and that within that specialty there is a burgeoning branch of Organic Key Word Search Optimization. As has been the case with information technology from its start, the situation is in flux. More than "in flux" the Internet is a boiling cauldron of development. The idea of selling something, anything on the Internet has captured the imagination of the world. Everyone knows the secret of making a million dollars a day on the Internet while you sleep, and is willing to sell you the secret for only $49.95 if you are one of the first five hundred savvy entrepreneurs to sign up. These people are making fortunes on the Internet by selling you their information, aka "secrets." One of the latest products of this genre is "How to Win at Search Engine Optimization." Surely it will soon be replaced by "How to Win at Organic Keyword Search Engine Optimization," but it will probably have to wait for an acronym that will sound better than OKSEO.