Pay Per Click

What is pay per click
What does it take to join pay per click
Benefits of pay per click
Downside of pay per clicks
Future of pay per click technology

Before starting on the topic I would like to clarify one thing that pay per click is also known as PPC in short and in our topic also these two terms will be used for each other quite frequently.

What is pay per click?
As the name of the keyword "pay per click" suggests, you will pay only if someone clicks. Who is someone? Well we all know that google captures more than 80% of search engine traffic. So to say the least 80 out of 100 web surfers will google if they are searching for anything. So this someone is no other than web surfers so called visitors to your sites who end up on our website after finding us on google. For our site to be visible on google either we have to have a very popular high pr site that shows up in organic search engine results or we join googles adwords program and our text ads are shown in sponsored area. In the image Pay Per Click #1 below "PPC Block #1" and "PPC Block #2" are two areas that google has reserved for advertisers via adwords.

Area Reseved For Pay Per Click [PPC] Advertisers

To market your website/product from googles advertising program you will have to join google adwords.

What does it take to join pay per click?
Any one who has a website or has an affiliate url to promote can join pay per click. Googles pay per click (Google Adwords Program) has a small non refundable signup fees of $5.00. After you join the program, you will be difining ad groups from within the administration panel and configure how ads will look and then set the keyword(s) as to when to show these ads. You are not charged any fees from google when they show your ad in Advertising blocks on google or their partner sites. When someone clicks on your ad its then that google will charge the per click cost. You have complete control over per click cost. Per click cost is setup within the adminitration panel and is associated with each keyword. Every keyword has a different per click cost. It all depends upon who all are bidding on the same keyword. The higher your bid for a keyword the higher your ad will appear in the sponsored area. Google does not always charge the per click cost as setup by you, they start discounting it if the performance of your ad is better then the other ads which appear along with yours. Better performance means better click thru rate.

Benefits of pay per click?
One sentence definition would be "Its fishing where the fish are". You launch a new website or have a existing website, to make it to top 10-20 organic search results it might take months or even years in some scenarios and you will have spent 100's or 1000's of dollars in an event to achive such goals. Then also there is an element of uncertainity you may make it to top 10 or you may not be able to do so. So all your time/money/efforts are wasted. Thats not the case with pay per click. You join a pay per click program and your site starts showing up on search results page within no time. Its only that you will have to pay a per click cost whenever someone clicks you ad. Now being a business man you will have to figure out your ROI (return on investment) if you are making good money stick to pay per click programs and forget about SEO and PR and SERP's and start making money from your website in no time.

Downside of pay per clicks?
Well what if you are not able to convert sales and pay per click cost starts pinching on your pockets OR the keyword you want to bid on is too expensive (there are keywords that run into $100's of dollars per click) then you may want to stay away from PPC. Even if you are just even breaking even with PPC campaigns either you keep you bid too tight to prevent losses or keep monitoring the per click cost over a period of day of day of week to save as much as you can to result in profits. This whole process starts taking more of your time to manage your campaigns or hire some PPC specialist to do it for you.

Future Of Pay Per Click?